Marketing automation and managed campaigns

We turn what your business already knows, such as completed deals, customer records and market knowledge, into a regular flow of content and campaigns. AI helps draft the copy and creative. You review and approve it in a shared calendar. We handle publishing, email delivery and reporting.

When this is worth doing

  • You have plenty to say, but posts and emails only go out when someone finds the time.
  • Content is drafted in one place, approved by email and published by hand.
  • Email campaigns go to the whole list because building a relevant audience takes too long.
  • You want AI to speed up production without anything going out unseen.

What we build

Turn your customer knowledge and business activity into regular marketing. We build and operate the workflow from audience selection and content creation through client approval, email campaigns, social publishing and performance reports.

  • CRM-informed content calendars and branded creative
  • Audience segmentation and CRM-linked mailing lists
  • Email campaigns and CRM-triggered communications
  • Social content approval and scheduled publishing
  • Campaign, engagement and delivery reporting

How the work runs

  1. 01

    Plan from the business

    CRM activity and audience analysis shape a forward calendar: deal stories, market commentary and educational topics.

  2. 02

    Draft for review

    Copy and branded creative are prepared with AI assistance. You can submit ideas, edit drafts, request revisions and move dates.

  3. 03

    Publishing approved posts

    Approved posts are queued to your LinkedIn company page for the agreed time. Email audiences are drawn from CRM records and reviewed before sending.

  4. 04

    Report and adjust

    Delivery and engagement reports show what went out and how it was received, and feed the next month of planning.

Delivered work

Client systems we have built and still support. Clients are anonymised until they approve being named.

From our own products

  • NurtureWorking platform. Campaign management, CRM-linked audiences and delivery reporting.

Common questions

Does anything get published without our approval?

No. Content is prepared for your review in a shared calendar, where you can edit it, ask for changes or move the date. Only approved items are queued for publishing, and email recipients are reviewed before a campaign is released.

Which channels do you publish to?

LinkedIn company pages and email are the channels we run for clients today. Other social channels are connected case by case, and we will tell you on the discovery call what is live and what would be new work.

How is AI used in the content?

AI assists with drafting copy and producing branded creative from your own material: deals, customer knowledge and market developments. People decide the topics, review the drafts and approve what goes out. The client keeps the editorial decisions.

Can you run it for us, or do you only build it?

Both. We build the workflow and run it as a managed service, from campaign planning and content through approval, publishing and reporting. For UK commercial finance firms, we run that workflow on a continuing basis.

Get your marketing going out regularly.

A 30-minute discovery call about what your business knows, who should hear it and how the approval would work for your team.